Incremental Effort – Promoting “Dating Advice for Men”
As an Internet “Info-preneur” one thing I’ve noticed is the dearth of internet marketing information that is not about marketing your internet marketing product. This seemed a tad incestuous to me, so over the years I’ve had to develop a keen radar for the information that would help me grow my business in my little product niche (Dating Advice for Men) versus yet another ebook on the power of Adwords.
I’ve been very successful, and I want to share some of my lessons learned with you so you can grow your own business with the right work ethic.
So I’m sure you did a little double take on the title.
Yes, I provide dating advice for men. (Yeah, I get a lot of raised eyebrows on that one. “What’s a MAN doing giving dating advice?”)
Specifically, I coach men on how to approach women, how to talk to women, and how to attract women with their authentic personalities. I’m keenly aware that the dating advice I talk about may be misunderstood as “game playing” and “seduction” tricks by some, but I have always made the dating advice that I publish as real and powerful as I could for men.
Let’s face it: political correctness doesn’t win me popularity. Solid men’s dating advice DOES. So I take chances.
But one thing that has been essential to my success is that this subject is a passion of mine for over 5 years (really more like my whole post-pubescent life), and over the course of that time, I’ve developed some strong presence on the Internet. Hence, the title of this article, and what I want to talk to you about now.
The power of incremental effort is simply this: I have not been particularly brilliant about my marketing efforts, nor very aggressive, but small steps taken consistently over a period of time has allowed me to establish a solid foothold of traffic in the niche of dating advice for men, and built my business to over $300,000 in revenue each year.
Please note: I say this without a bit of bragging. Sometimes I look at the numbers and shake my head. Who would have thought that giving dating advice for men could be so lucrative?
Well, honestly, *I* did. I always knew there was a need for this kind of social training for guys (since that’s really what this field really amounts to for most guys – social skill development.) And when men are looking for dating advice, they want to know lots of things. Among them: “Will it work for me?” And: “Is this someone who has credibility in this field?”
Again, have been giving dating advice for men for over 5 years now, and built up a following, posting links for my articles in the “Dating Advice for Men” categories, reciprocal linking, affiliate programs, and cultivating mentors and peers in this subject has only enhanced my reputation and reach.
I’ve had my ups and downs, too. I was knocked off Google once about 2 years ago for some infraction that I’ll probably never know. I still remember the white-knuckle fear I had as I searched for my URL and felt the sinking sensation in my stomach as I got “Your search – www.datingdynamics.com – did not match any documents.” Blind panic gripped me as I searched on “Dating Advice for Men” – a keyword phrase that had been my bread and butter for years – only to see it vaporize faster than a reciprocal link with a gambling site.
I sincerely hope you never have to feel the intense scare I did. It wasn’t pretty to see someone work 20 hour days to recapture his lost ground, biting his nails and searching on “dating advice for men” every time he opened a browser. It got to be pretty neurotic.
I wouldn’t have had cause to write this particular article if I hadn’t started working with a mentor, and cringed in pain when he observed how poor some of my keyword optimization has been and said, “You’ve been pretty lucky to get this far, haven’t you?”
Hmm.
Was it luck? I didn’t think so.
Then I realized something: Tenacity has its benefits.
It’s been my relentless, never-ending efforts to get my particular flavor of dating advice for men out there in the mainstream, that has gotten me to this point. As well as a little bit of the zealot in me, too, I suppose. It helps to have a passion (read: fanaticism) for your topic.
So whatever your success has been, remember that consistent forward progress, relentless action toward the right goals will eventually get you far, just like the tortoise in the famous race against the hare.
When it comes right down to it, though, work smart as well as hard. Get the advice you need to do the work up front that makes it easier to succeed over the long haul. (This is the essence of my dating advice philosophy as well.) My path was perseverance with less planning than I probably should have done.
But you know what … even that was enough. It worked.
Every day, another step toward the goal, in any way you can. Don’t let a day go by that you don’t do SOMETHING to promote your site somehow.
And when you’re looking for dating advice for men – or a friend you know that could use a little dating advice – oh, yes, we ALL do – send him over to Carlos Xuma’s site, won’t you?
– Carlos Xuma
ABOUT THE AUTHOR: Carlos Xuma is a recognized authority on the subject of Dating Advice for Men. His web site, http://www.datingdynamics.com, provides a wealth of informative articles and resources on everything you’ll ever need to know about Men’s Dating Advice.”
